Embracing the Unknown and How It Is Necessary For Entrepreneurs and Creative Thinkers

One characteristic that all creative thinkers and entrepreneurs
share with each other is that they embrace the unknown.

I had the fortunate ability to participate in a mastermind group
Platinum and one of the members on there was Rick Raddatz. He
shared something with us that really hit home to this point.

Rick if you don’t know came up with Audio Generator, located at
audiogenerator.com with Alex Mandossian and Armand Morin. The
service allows you to put your voice up anywhere over the web.
People call into a number using the telephone and the file is
immediately recorded and ready to be put on your website.

He said when he first had the idea for Audio Generator, it was
actually a completely different service. It was actually to help
married couples. When he presented the idea and was talking to
and got the advice from Dan Kennedy, Dan said to him, “It’s not as
profitable in the mode that you’re trying to use it.”

When Rick was faced with the decision of whether he keeps
pursuing that concept or try something completely new, he was at
a crossroads, and he decided to try to use Audio Generator as a
marketing tool versus a tool to help married couples.

He was going in to the unknown. He had no idea whether it would
be successful. He had no idea how to market it to that kind of
industry. He was going where he had never gone before, but he
embraced that. That was the exciting part of it all.

Remember, when we’re choosing between mediocrity and
unlimited potential for your success, the difference boils down to
doing what’s comfortable and doing what’s risky.

What are you going to do? Are you going to settle for the
comfortable or are you going to try to take a chance and go where
no one has gone before and embrace the unknown?

The difference between creative thinkers and the rest of the world
is that creative thinkers are not afraid to explore the unknown.

The people who discover new countries or new product ideas or
new businesses or try completely different markets with an
existing product or service, are the ones who decide that they
want to explore uncharted territory.

The people who invent new technology are the ones who believe
that a better solution is out there.

You see, creative thinkers have this confidence, this quiet
confidence in their abilities to generate ideas, no matter what
problems or obstacles they face.

They don’t fear failure, but they still fear it a little bit. The reason
they don’t fear failure as much is because they have the
confidence in their ability to generate solutions for whatever
problems come in front of them.

That quiet confidence enables them to tackle all kinds of new
opportunities, to go in to new territories, to develop products that
have never been developed before, because they don’t worry
about what could happen, their focus is on the potential of what
could be.

I want you to imagine yourself standing in front of two doors.
Behind the first door is the road well traveled. It’s well groomed,
there’s lots of sign posts, there’s not many twists and turns, and
you’re pretty much guaranteed an easy journey. But you already
know where this road is going to take you, and the destination
that you’re looking for is not too exciting.

What about door number two? What’s behind it is limited only by
the reach of your imagination. If you choose to take this path, you
can expect it to be wild and completely unpaved. You’ve got to be
a true trailblazer, swinging your machete through the branches.
But in return, you’re going to go down in history as the one who
created the road instead of just following it.

People say that instead of standing idly by and watching others
pass before you, you made things happen. For you, for your
business, for your family, and for your future.

Behind door number two is your reputation as a calculated risk
taker; a person of great courage, someone who gives a lot in
order to get a lot. Door number two is your gateway to your
boundless success.

Which door will you open?


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